It is so. But even better, here's the uncropped photo used in the new Higgins burger review. It reveals the highly technical and very sophisticated set-up for how to photograph a burger:
The woman holding the highly technical and sophisticated piece of photography studio equipment is the delightful and just-as-funny-in-person-as-in-blogland-and-twitter Radio Gretchen. Think of this post as going behind the scenes, a glimpse at how the magic is created. Okay, you can stop laughing now.