It's been interesting watching the grocers get on the environmental bandwagon and encouraging the use of reusable bags. I'm pretty good at bringing my own bags, most of the time, especially with the help of a lovely gift from RSG on her last trip to Mexico. She brought me two of those awesome Mexican market bags with Frida Kahlo screen printed on them. Everytime I bring them to the market with me the checkers get chatty, especially at New Seasons. "Ooh, I love this bag" and "I love Frida Kahlo" blah blah blah. It's fun, actually, and the bags hold a ton more than most plastic bags.
So back to the topic at hand. Last Sunday you may have seen the promotional insert in Sunday's paper from Fred Meyer. They were specifically promoting using their reusable bags, and the importance of reducing the amount of plastic bags they use. It was probably the most visible and specific messaging I had seen from them about doing so. This weeks in-store promotion includes free reusable Fred Meyer branded bags with purchases of XX amount. Cool, huh?
Hhahhahahahhahaha. AdRi went to the store today and returned with several of the reusable bags. And inside them? Items bagged in the plastic bags. She said she actually had to stop the checker from putting her items in the plastic bags and then in the reusable ones. This coming after catching the checker originally putting the reusable bags INSIDE plastic bags like they were products she was purchasing, and, well, they needed to be bagged! Oh dear.
Last time I blogged about Fred Meyer and their little bagging problems, my statcounter showed their parent company visited my blog. (Everyone wave here at Kroger's: Hi Kroger's!!!!) So since they're apparently listening, I have a little advice for you. Come on, lean in. I won't even charge you for this. Kudos on your work to reduce your environmental footprint and to encourage your customers to do so as well. But if you're going to really make this policy stick? Start with thorough training of your staff. And once you all get it down? Then sing its praises in your marketing materials. Because then I'll really believe you mean it. Right now? It's just a little greenwashed.